Leica M camera designed by Jony Ive and Marc Newson for RED sold for $1.8 miilon

The Leica M custom made camera by Jony Ive and Marc Newson for (RED) sold for $1,805,000 at Sotheby's charity auction in New York (hammer price with buyer's premium). The camera was initially expected to reach $500,000 to $750,000. The (RED) auction at Sotheby's raised a total of $26.2 million to fight AIDS in Africa.