It appears Sony is working on their version of Fujifilms successful X-Pro 1 mirror-less camera. Sony is fully aware of the importance of being relevant in a changing market as their release of the Full Frame RX 1 will attest. Sony's New Venture to be released later this year seems to pointed directly at Fujifilms X- serries consumer base. A mirror-less camera with interchangeable lenses with one major point of difference over Fujifilm, FULL FRAME.
If the rumours are true, as many reliable sources are reporting, Fuji may have just been pegged at the post. Consumers have been chomping at the bit for an affordable Leica M cloned Full frame cousin. Many believed Fujifilm would release a Full Frame X200 or X-Pro 2 sometime next year and meet the growing demand. If Sony is indeed about to fill that Full Frame gap , Fujifilm and Leica both must be more that a little concerned.
It has been reported that the full frame mirror-less contender is to be released the later part of this year with a price point of $3000 for the body (no word on lenses). Significantly cheaper than either Leica's M240 or ME models. Fujifilm may be left to play catch-up, while Leica may try desperately to maintain it's point of difference by pointing out it's superior quality rangefinder cameras are some of the best photographic instruments held by man. Will this be enough to stop the potential loss of conceivable revenue from a relatively small company in the camera market ?
The number one question everyone has is obvious, viewfinder. Without the addition of a viewfinder it is hard to see Sony stealing any of Leica's thunder. Without the viewfinder we have nothing more than a FF Nex Camera. If this is the case Fujifilm is back in the game and the only real potential opposition for Leica to be concerned about.
It has always amazed me that Nikon with their S Rangefinder pride has not entered this particular market themselves ?. I am certain if Nikon just placed its superb D4/800 Full frame censor into a sleek modern 'Nikon Digital S 1' Rangefinder Manual/Auto-focus body, with matching lens the game would be over .... perhaps.
Time will tell but one thing is for certain, if you're a street shooter or lover of the smaller form factor camera, and have been dying for an affordable Full Frame contender, the playing field just got a lot more interesting