by Liz Lockard
I know, I know, you think I’m going to say “lighting” or something else that might best complement your camera.
Nope, I’m talking about the second best piece of equipment for your photography BUSINESS.
I say it’s Google Analytics.
What’s that? It’s a 100% free tool from Google that lets you track exactly where your website visitors are coming from and what they’re doing on your website.
Why does this matter? Because knowing what’s going on with your website traffic is your key to improving your website & online marketing for more leads and customers for your business!
What sort of insights can Google Analytics give you for your photography business?