Have you ever found yourself thinking: “If only I had <insert expensive camera body/lens/lighting gear>, I would be shooting better images/be winning bigger jobs/get better and higher paying clients”?
If you’ve never had this thought, congratulations, skip this article and move on because you’re already part of ‘The Enlightened’ few.If however, you have ever thought this way, or do think like this, this article will aim to help alleviate an issue that often plagues photographers, and one that can be the cause of both financial and creative stress.
The article aims to address something that as photographers (and videographers) many of us tend to suffer from at some point. Gear Acquisition Syndrome (or G.A.S) it’s a dangerous affliction that can empty both our pockets and drain our creative mojo. Although not unique to photographers, it does tend to be a very common affliction amongst us, either because we tend to be very obsessed with gear, or because during those low ebbs of creative dry spells, it’s all too easy to be sucked into the marketing hype of a product that we feel will elevate us back into a stronger creative space.
by Dave Geffin