Every time I hear a photographer state, “I’m a natural light photographer”, it can carry a suggestion that they are a more honest type of photographer, better attuned to reality, and purer in motive. What I hear is, “I haven’t learned to use my flash.” This may sound harsh but I can’t help it; right or wrong, I want to call them out on it. It is time to question why natural light shooting has, in many circles, become the more virtuous form of photography.
Often I read these descriptions about wedding or family photographers on their websites. After introducing themselves as a easy going individuals, they promise that their shoots are natural and free of flash use, preferring daylight only. It is a positive message, almost like a healthier choice for you and your loved ones. It sells the idea of authenticity but I suspect it also allows some photographers to work within their comfort zone.