The Swedish company goes 'back to the future' by releasing the CFV-50c CMOS digital back for its V System cameras
The new CMOS sensor-based digital back – the CFV-50c – is engineered to work on almost every V camera made by Hasselblad since 1957.
Its release sees the Swedish company align old and new technology, directly targeting users of its discontinued V System cameras.
“We have experienced a substantial resurgence of interest in our iconic V cameras – users love the traditional ergonomics and the unique appearance,” says Hasselblad CEO Ian Rawcliffe, in a press statement. “Our research has shown that although we no longer manufacture V models, there is a big demand from our dedicated V System users who want to be able to continue to use their classic cameras but also desire access to our latest technology.