Simon is an acclaimed, award-winning commercial photographer. For more than 20 years, he has been creating his own brand of dramatic, unexpected imagery for a prestigious clientele, including Audi, Citroen, BMW, BMW Sauber F1, Mercedes Benz, Doc Martens, FC St. Pauli, Lufthansa, Hamburg City Film Council, Volkswagen, and Mobil One NASCAR Racing and many more. Previously, we spoke with Simon about his work Serendipity. In 2014 he took a picture every single day with his Leica M Monochrom. Below, he gives his perspective on the project and the images he took.
Q: You have a unique perspective on things, to put it mildly. I noticed in this latest project that many of the images are in California. Are all of these images part of the same project, and if so, how would you describe the theme of the project?
A: The project was 365 2014, so I carried my Leica and my Summicron with me for 365 days wherever I went at any given time of the day, just to get what I see, what I feel, what happens in front of my eyes. It’s basically a notebook. I’m writing down things with my camera. Since I travel here and there, the subjects completely change because one day I’m in Antwerp, the next day I’m in Los Angeles, and some other day I’m at home and that’s the only thing that ties them together. And, of course, I use the same lens and the same camera on everything.