Many photographers prefer film, many prefer digital, and some like me prefer digital cameras with film like image qualities. VSCO Film has been a godsend for this very purpose, giving most major camera brands and models a level playing field in transforming their high quality raw files into images reminiscent of the film stocks we love.
My two goto film stocks as you may have seen are Kodak Portra 400 for colour and Ilford HP5+ for black and white. As with any camera I try, I have to know how it looks using VSCO Film presets. The richness in tones and colour they add has transformed the look of my photographs so I'm always eager to test them on different cameras.
Here is one example, showing a Porsche 993 using the embedded Leica M profile and the VSCO Kodak Portra 400 preset.
You can see how the Portra 400 preset adds a compression to the highlights and shadows and deepens the richness of the colour tones, such as the greens in the trees.
What about Fuji?
If you prefer Fuji film stocks, here is an example of the Fuji 400H preset on the same image. You can see how it adds a slightly yellowish tone to the highlights and a bit more green across the board. In my opinion, it looks lovely and adds richness to the original clinical digital colour profile. Regardless of their accuracy to the real thing, they do something to digital images that is not easy to do manually.
Portraits are a major part of my photography and therefore skin tones have to be soft and flattering and try not to add any unwanted colours. Here is an example of the same three styles on an ambient light portrait.
Portrait Under Direct Sunlight
VSCO Kodak Portra 400
This is my personal favourite and is essentially the only colour processing I use on my own work. The colours are great, the tonal range, highlights and shadows are nicely compressed and the skin tones are fabulous. I also use it because it doesn't introduce stronger colour toning, maintaining the natural colours in the image well while adding richness to them through contrast and saturation.
VSCO Fuji 400H
This is a great film stock preset that has many qualities of the Portra 400 preset while also introducing some colour toning in the greens and yellows most notably. It's great for almost anything, though I personally would be inclined to say it's not quite as flattering on portraits as Portra is.
In the end, the Kodak Portra film stock is named for that very reason.
It may seem like I'm trying to sell VSCO on here, but in all honesty I just really love what their Film 01 presets do to the images I take and I can't get enough of their Portra 400 and Ilford HP5+ film stocks for my photographs.