Why Use Studio Lights When You Can Use the Sun? by Jeremy Lebled

My name is Jeremy Lebled, and I’m a fashion photographer. I recently just did a shoot to demo Leica’s S Camera. My specialty is using just the sun to get a high-end studio look to photographs instead of using dozens of strobes.

A lot of photographers are under the impression that they need to invest in very expensive studio lights to achieve the high-end studio fashion look. They will spend thousands upon thousands of dollars on pricey light modifiers, light stands, studio strobes and so forth.

Why spend the money that you could be investing on a backup camera or a high-end lens when you have the greatest light source you could ever want right outside your window: the Sun?

Is this for real ????


Source (http://petapixel.com)