There's something that strikes me every time I view a photograph I take without having applied any sort of preset, and that is just how bland the colour and tonal range is in those photos in comparison to my usual processing.
You get used to seeing through a VSCO coloured lens and forget how different it makes your photographs feel. So I thought I'd show a few photos before and after applying my favourite colour preset based on Fujicolor 800Z film.
It does something absolutely magical to the colours and tonal range in my opinion. It brings skin tones to life, smooths out highlights and shadows while still adding punch to the contrast. It can make a "snapshot" feel like a wonderful moment in time.
There was always something about film and I feel like digital cameras, while very accurate at reproducing what they're seeing, have no life in their default JPEG conversions (or the default settings in raw photo development).
That's why I love using these kinds of film emulation presets.