Zack has written a great article asking the very question I go to sleep mumbling at night .... "when will a digital medium format affordable rangefinder be born" Like really, give me a Digital version of the 'Bronica RF645' and I will be the happiest man in pajamas. If your listening FUJIFILM, yes you. I have been as happy as punch with how you have taken chances and created what must be one of the most innovative and exciting photography brands on the planet. So I point the finger and say... "MEDIUM FORMAT X100 PLEASE'.
Now Zack is no Newb when it comes to Fujifilm. I am betting his little rant is 'more' than the ramblings of a mad man, but rather the eager ejaculator of well educated truths.
I am betting my fav pillow that Fujifilm are DEF bringing a 645 Medium Format interchangeable lens Rangefinder Camera to the photo world very, very, soon.
Build it and they will buy
I love medium format. I’ve always loved it. If you have never shot medium format, or a format above it, you are missing such a sublime and beautiful part of photography. DSLRs are fantastic. I wouldn’t be a photographer today if it weren’t for the Nikon D100. That 6 megapixel APS camera relaunched my career and I’m forever grateful for affordable digital gear like Nikons and Canons and Fujis and Sonys and the like. I can’t imagine life without them and I don’t want life without them, but life without medium format sucks.
Let me say that again for emphasis.
LIFE WITHOUT MEDIUM FORMAT SUCKS.
I’ve told this story many times and I’ll make this as brief as I can. A few years ago I attended an opening in Dubai presenting the work of the instructors teaching that year at GPP. One of the photographers showing work was Drew Gardner. His prints stopped me in my tracks. My jaw hit the floor. I got really, really close to them. He walked up beside me and I began to say, “There’s something about these prints…” He stopped me and simply replied, “Phase One, mate. Medium format.”
It was then and there that I began putting a Phase One into my budget. I was going to have a medium format again.